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Modules for individual omnichannel shopping journeys


The world we live in today is increasingly dependent on ever-evolving technology to make our lives more convenient and enjoyable. In retail, technological advances are aimed at providing customers with a great shopping experience.

How can retail keep up with online shopping?!

To ensure that in-store shopping retains and extends its attractiveness, it is essential to adopt the advantages of online shopping to combine the best of both worlds.

Hybrid and omnichannel customer journeys enable consumers to shop both in-store and online and enjoy a seamless shopping experience across all channels. In turn, businesses gain a unified view of their customers.

Augmented Reality, computer vision and machine learning

By using augmented reality (AR) technologies such as smart mirrors, customers see how a product will look on them without wearing it. Realistic visualization of the future interior design of customer spaces is another customer-centric AR use case. “Try before you buy” is the principle.

In-store analytics helps retailers better understand and service their customers. Applying computer vision and AI to camera images can detect customer movements and classify the behavior of customers when standing in front of product shelves.

Data protection is crucial

To comply with data protection requirements, personal data is anonymized locally in the device. This enables conclusions to be drawn about the effectiveness of brick-and-mortar store design and the impact of promotions on customer loyalty, while at the same time protecting sensitive data.

Statistical analysis techniques, analytical queries, and automated machine learning algorithms can be used to build predictive models for numerous applications based on captured data. Typical examples include product demand forecasting, personalized product recommendations, and maintaining the stock of a store.


Great user experience

To design the right processing module for smart retail applications, the following points must be considered in particular:

  • Sufficient processing power to run real-time analytics, managing multiple data streams, and handling complex algorithms for tasks like computer vision or machine learning
  • Support for multiple connectivity options such as Ethernet, WiFi, Bluetooth, or cellular connectivity to enable communication with sensors, point-of-sale systems, inventory management systems, and other devices
  • I/O interfaces to connect with peripherals. This includes USB ports, GPIO (General Purpose Input/Output) pins, serial ports, HDMI or DisplayPort for video output, and audio interfaces
  • Graphics capabilities for displaying interactive content, digital signage, or video playback
  • Energy efficiency is crucial for devices running 24/7 in retail environments
  • Robust design and industrial-grade components to withstand varying conditions, including temperature fluctuations, dust, or vibrations and ensure reliable operation 

Handling sensitive customer data and financial transactions makes security a top priority, which requires security features such as secure boot and support for secure communication protocols to safeguard data integrity and protect against unauthorized access.

Low power System-on-Modules for high-performance tasks

CHERRY Embedded Solutions’ modules are based on the Qseven form factors and have all the necessary components included on a single board, such as CPU, GPU, NPU, memory, storage, and I/O interfaces. They rely on ARM-based System-on-Chips (SOC) from Rockchip that feature low power consumption even for high-performance tasks such as evaluating large amounts of sensor data.

An EAL6+-certified secure element ensures the necessary security level and asset protection.

Reduced development costs and shortened time to market

The functional scope of a module can be configured for a specific use case to make full use of cost advantages. This includes both the software with the Board Support Package (BSP) and hardware components such as memory and I/O interfaces.

A comprehensive evaluation kit allows software development to begin before the device hardware design is complete, enabling a short time to market. All modules run on Linux, supported by Debian, Yocto and Buildroot.



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why CHERRY Embedded Solutions

Right in the very heart of Europe, in the Austrian capital of Vienna, we are committed to high-quality products and sustainable manufacturing.

With inherent security in mind, CHERRY Embedded Solutions is certified according to the Common Criteria for Information Technology Security Evaluation (ISO/IEC 15408).

From concept and design to hardware and software development, parts purchasing and manufacturing: The expertise and speed of our technical support makes us your one-stop-shop for industrial-grade intelligent modules.

To get you up and running as quickly as possible, we have lead times that can be as short as two weeks.

Our production capabilities range from small batches to high volume production runs, i.e., from 10 to over 100,000 modules.

We guarantee module availability for up to ten years by ensuring that discontinued parts are replaced with those of an identical form, fit and function.

The challenge CHERRY Embedded Solutions meets is not only to build smart modules, but also to design, develop and manufacture the brain of smart retail applications that is reliable, robust, and secure.



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With solutions made in Austria. Off-the-shelf or customized.

© 2024 Cherry Embedded Solutions GmbH 
All Rights Reserved.
© 2024 Cherry Embedded Solutions GmbH 
All Rights Reserved.